JXC Marketing

B2B strategy & lead generation

Stop guessing with your marketing.

Most B2B companies don't have a marketing problem — they have a system problem. JXC brings strategic leadership to identify what matters, then builds and runs the lead generation system that turns it into revenue.

Discuss Your Goals See how it works

Strategy-led marketing for B2B teams ready to connect leadership, demand, and execution.

One connected system

Clear direction, carried through to the work.

Leadership with a point of view

Decide what deserves attention.

01

A connected lead system

Bring the right pieces together.

02

Execution that stays aligned

Keep the work tied to business goals.

03

An experienced partner for leadership, lead generation strategy, and hands-on execution.

Why systems get stuck

The system problem

Good marketing can still lose momentum between the pieces.

The problem usually isn't effort or even budget. It's that no one is connecting the pieces. Marketing bought and judged à la carte rarely works like a system.

Where the handoff breaks

01

Campaigns run without a shared strategy

02

The website experience fails to convert interest

03

Leads are a poor fit because the audience is unclear

04

No nurture for buyers who are not ready today

05

Qualified leads sit untouched in the CRM

You don't need more tactics. You need someone to figure out which ones matter, connect them, and make sure the whole thing runs.

How JXC connects the work

That's the difference between marketing advice and marketing that works.

Most businesses think about marketing à la carte — ads here, a website there, some social posts, a CRM nobody manages. Each piece gets bought and judged on its own. But marketing doesn't work in pieces. It works as a system.

You can run the best ad campaign in your industry and still lose money — because the campaign is only one spoke on the wheel. The click lands on a website that doesn't convert. Or it converts, but the lead isn't a fit, because no one defined who you're actually targeting. Or it's a great lead who isn't ready to buy today, and there's no nurture to keep them warm. Or they're ready — but the lead sits in a CRM no one's working.

Every one of those is a leak, and every leak costs you money you already spent. You don't need more tactics. You need someone to figure out which ones matter, connect them into a system, and make sure it runs.

Strategy that lands

The thinking and the execution belong in the same conversation.

I've spent years on both sides of marketing — inside agencies and on in-house teams — and the pattern is always the same. The companies that win aren't the ones with the most tactics. They're the ones where someone owns the whole picture and points the effort at what actually drives revenue.

For most B2B companies, that picture comes down to one thing: a lead generation system that works. Not generic strategy that ends in a slide deck — strategy that lands in a system you can see working.

I lead the strategy and the parts of the system that turn interest into pipeline — your ICP, funnel, nurture, and CRM. My technical partner runs the ads, tracking, and technical build the system depends on. Between us, you get strategic leadership and the execution to back it up.

Find your starting point

Not sure where to start?

Select the challenges you're facing, and we'll recommend the right approach for your business.

Ways to work together

Start with clarity. Build the system. Run it with strategic leadership.

We work in phases so you're never paying for execution before you know it's pointed at the right thing.

Start Here One-Time 01 / 03

Strategy & Diagnostic

Before anyone touches an ad account, we get clear. I assess where your marketing is leaking, define who you should actually be targeting, and deliver a prioritized plan for the system you need. You walk away with clarity and a roadmap — whether or not you continue with us.

$1,500

credited toward your Build if you continue

A one-time engagement

Where your marketing is leaking, and what's worth fixing first

ICP and messaging direction

A prioritized 90-day plan for your lead gen system

Honest read on what to build, what to drop, and why

Start with the Diagnostic
02 / 03
One-Time

Build the System

Starting at $3,500

We stand up the lead generation engine the strategy calls for: ICP and messaging foundation, website conversion fixes, tracking and attribution done right, CRM configuration, funnel and nurture architecture, and your initial paid campaigns. You finish with a system ready to generate and convert leads — not a pile of disconnected tools.

Build scope and price scale with system complexity. We'll scope it precisely after the Diagnostic.

Scope My Build
03 / 03
Monthly

Run the System

Starting at $4,000/month

Once it's built, we run it — with ongoing strategic leadership, not just task execution. Campaign management, CRM and pipeline oversight, lead nurture, conversion optimization, and a monthly review that keeps every spoke aligned with revenue. You get a system actively run by the people who built it, and a clear plan every 30 days.

Most clients land between $4,000 and $7,000/month, scaled to the scope of the system. Strategic, selective execution — not unlimited tasks.

Book a Discovery Call

Most clients start with the Diagnostic — it's the lowest-risk way to get clarity and a plan. If you already know you need the system built and run, tell us on the call and we'll scope it directly.

How it works

A straightforward path from confusion to a system that runs.

See service options
  1. 01 / 03

    Step 1

    Discovery Call

    We start with a conversation about your business, your buyer, and where your marketing is leaking. No pitch, no pressure—just an honest look at where you are and where you want to go.

  2. 02 / 03

    Step 2

    Clarity & a Plan

    Through the Diagnostic, you get strategic clarity: who to target, what's worth fixing, and a prioritized plan for the system you need. Clear direction before any spend.

  3. 03 / 03

    Step 3

    Build & Run

    We build the system and run it—with strategic leadership at the wheel. Marketing that makes sense, aligns with revenue, and actually gets done, owned by one accountable team.

About JXC

Strategic leadership, not just execution.

I've spent years on both sides of marketing—inside agencies and on in-house teams. I've seen what works, what doesn't, and where most B2B companies get stuck.

The problem usually isn't execution. It's clarity. Most businesses don't need more tactics—they need someone to figure out which tactics actually matter, connect them, and make sure the whole thing drives revenue. That's the strategic work, and it's where I focus.

But strategy that never ships is just expensive advice. So I don't stop at the plan. I lead the strategy and the parts of the system that turn interest into pipeline—ICP, funnel, nurture, CRM. My technical partner runs the ads, tracking, and technical build. Between us, you get the thinking and the system to back it up.

We work best with B2B companies—including B2B SaaS—where deals are worth enough that a real lead generation system pays for itself. We also work with select healthcare clients.

Discuss your goals
01

Agency Experience

Worked across industries, learning what drives results and what's just noise.

02

In-House Leadership

Led marketing from the inside, understanding the real challenges businesses face day to day.

03

B2B Focus

Strategic marketing leadership aimed at the thing that actually moves revenue: your lead generation system.

Start a conversation

Ready to get clear?

Let's have an honest conversation about your marketing—where it's leaking, what's worth fixing, and whether a real lead generation system makes sense for your business. No obligation, no pressure.

joshua@jxcmarketing.com Beavercreek, OH (Remote US)

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